Skip to main content
Back

Lisbon, the 20th of February 2018

BlueShift marks its 5th anniversary with a new identity and a new website

Renewal of the image highlights a disruptive and innovative mindset

BlueShift – Achievers Make the Change marks its fifth anniversary with the launch of a new corporate identity and a new website, available at www.blueshiftportugal.com.

Developed internally by the competence centers (called “Achievement Centers”) Marketing and Creative Services of BlueShift, in partnership with Act Digital, the new identity seeks to materialize the group’s unique value proposition, expressed in the tagline “Achievers Make the Change”.

The new identity strengthens the “naming” BlueShift, inspired by the management theory “Blue Ocean Strategy,” developed at INSEAD, which highlights, as a path to success, the search for unique and unexplored spaces in the market. Its graphics innovate by daring to break the logo itself, reflecting the innovative and disruptive approach that the company adopts in the market, allowing it to achieve exceptional results: a “shift” that is not always made in continuity but rather by tearing apart and questioning assumptions and paradigms.

The new website (www.blueshiftportugal.com) graphically refers to a blue ocean of opportunities and is structured into two major service areas – Management and Consulting – both fueled by a network of “Achievement Centers” led by some of the professionals with the strongest track record in different areas of the hotel business, such as Operations, Revenue Management, Sales Management, Finance and Control, HR Management, totaling twelve competence centers.

About BlueShift – Achievers Make the Change

Led by Francisco Nogueira de Sousa and Filipe Santiago, BlueShift – Achievers Make the Change positions itself in the market as a comprehensive and integrated solution for investors and operators in the sector. Organized into “Achievement Centers,” led by specialists with high expertise and competence in each area of the business, such as Operations, Revenue Management, Sales Management, Marketing, or Finance and Control, totaling twelve specialized units, BlueShift’s service portfolio includes integrated or partial management of hotels and restaurants, as well as consulting in all phases of the investment cycle. This ranges from concept development and feasibility studies to commercial, operational, or support services optimization.

Let’s move your business forward

Leave a Reply